Saturday, February 26, 2011
Saturday, December 25, 2010
OK, How Does SEO Work?
SEO, which is short for Search Engine Optimisation, works by making your site "friendlier" for search engines such as Google to list in their index.
No-one knows for sure just how many pages Google has indexed. It gave up posting that figure some time ago as it's irrelevant to the average internet surfer - we only want relevant results when we're searching and don't really care about the literally millions of pages that were discarded on the way.
As website owners we only really care about our pages being found for searches that are relevant to our website. And that's what SEO is all about.
Google and the other engines don't disclose precisely how they decide which sites rank at the top of the results for any given search phrase. That would be like Coke revealing their recipe or KFC listing their herbs and spices. Instead, we have to use other tools to find out how SEO works.
In a nutshell, a search engine has to make a snap decision about what a page is all about. So, if a page mentions a monkey, the search engine has to interpret whether the page is about a monkey as a primate, a monkey as a British slang term for £500 or maybe a monkey wrench as a tool. SEO works by helping the search engines with that decision.
Google tell us some of the things they want us to do to help them:
Title tags. These are the the headline the searcher sees when they get back the search results and they should be much like a newspaper headline, giving everyone a snapshot of what the page is about.
Heading tags work much the same way. The first, H1, tag is likely to be the same as the title of the page. Other heading tags work in a similar way to sub-headings in a newspaper, helping draw a reader through the page. Lazy readers ought to be able to tell most of what a page is about just from reading the headings. This article doesn't work like that, although I've bolded some items. But if your web page can tell a story with headings alone, the search engines will have a much easier job of working out what the page is about.
Inbound links: these are the search engine equivalent of a vote. Each link pointing to a page has a few words underlined and search engines take note of these words when they decide where to rank a page. So, if you search for the words "click here" in Google, chances are that you'll see the Adobe site at the top of the results. Not because Adobe want to be number one for that phrase but because so many sites use those words to tell their visitors where to get the Adobe Acrobat reader.
teri
Sometimes you have control over the wording used in your inbound links, sometimes you don't. But this example shows you how important the words used on these links are - they are telling the search engines what your page is about, in as few words as possible.
No-one knows for sure just how many pages Google has indexed. It gave up posting that figure some time ago as it's irrelevant to the average internet surfer - we only want relevant results when we're searching and don't really care about the literally millions of pages that were discarded on the way.
Google and the other engines don't disclose precisely how they decide which sites rank at the top of the results for any given search phrase. That would be like Coke revealing their recipe or KFC listing their herbs and spices. Instead, we have to use other tools to find out how SEO works.
In a nutshell, a search engine has to make a snap decision about what a page is all about. So, if a page mentions a monkey, the search engine has to interpret whether the page is about a monkey as a primate, a monkey as a British slang term for £500 or maybe a monkey wrench as a tool. SEO works by helping the search engines with that decision.
Google tell us some of the things they want us to do to help them:
Title tags. These are the the headline the searcher sees when they get back the search results and they should be much like a newspaper headline, giving everyone a snapshot of what the page is about.
Heading tags work much the same way. The first, H1, tag is likely to be the same as the title of the page. Other heading tags work in a similar way to sub-headings in a newspaper, helping draw a reader through the page. Lazy readers ought to be able to tell most of what a page is about just from reading the headings. This article doesn't work like that, although I've bolded some items. But if your web page can tell a story with headings alone, the search engines will have a much easier job of working out what the page is about.
Inbound links: these are the search engine equivalent of a vote. Each link pointing to a page has a few words underlined and search engines take note of these words when they decide where to rank a page. So, if you search for the words "click here" in Google, chances are that you'll see the Adobe site at the top of the results. Not because Adobe want to be number one for that phrase but because so many sites use those words to tell their visitors where to get the Adobe Acrobat reader.
teri
Sometimes you have control over the wording used in your inbound links, sometimes you don't. But this example shows you how important the words used on these links are - they are telling the search engines what your page is about, in as few words as possible.
Tuesday, December 21, 2010
what is seo
Every discovery and new idea for that matter brings with itself a lot new opportunities and areas to explore; 
as it open new gateways for research and development that can be used to bring more comfort and ease to gain access to information and knowledge but one more thriving factor related to it is the new doors it opens for business and the economical aspects to it. Search Engine Optimization did something similar in fact it is now a multibillion dollar sector and with every passing day is growing by leaps and bounds. In the initial days it did dwindled a bit but later on when it found its footing it never looked back again and since onwards after seeing the magical results it became the prime focus of any business or entity who want themselves to be recognized over the world wide web but it is the micro details to it which makes it a huge business. It is all about marketing a website; therefore the stakeholders are not shy to invest as long as they see results but that has a cost to pay though first the paid inclusion into the search engine directory but what to submit to that directory database does also comes with a certain amount in shape of the content that is to be written that is friendly to the search engine working so that they can categorize and rank the website accordingly. Then the handling and constant updating of those submissions is another aspect that also has certain charges; therefore it is this huge underground electronic economy that runs over because of search engine optimization but to look after this whole laborious process Search Engine Optimisation Edinburgh is a consultancy firm who provide full services in this regard with guarantee.
as it open new gateways for research and development that can be used to bring more comfort and ease to gain access to information and knowledge but one more thriving factor related to it is the new doors it opens for business and the economical aspects to it. Search Engine Optimization did something similar in fact it is now a multibillion dollar sector and with every passing day is growing by leaps and bounds. In the initial days it did dwindled a bit but later on when it found its footing it never looked back again and since onwards after seeing the magical results it became the prime focus of any business or entity who want themselves to be recognized over the world wide web but it is the micro details to it which makes it a huge business. It is all about marketing a website; therefore the stakeholders are not shy to invest as long as they see results but that has a cost to pay though first the paid inclusion into the search engine directory but what to submit to that directory database does also comes with a certain amount in shape of the content that is to be written that is friendly to the search engine working so that they can categorize and rank the website accordingly. Then the handling and constant updating of those submissions is another aspect that also has certain charges; therefore it is this huge underground electronic economy that runs over because of search engine optimization but to look after this whole laborious process Search Engine Optimisation Edinburgh is a consultancy firm who provide full services in this regard with guarantee.
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